Take the lead in social media.

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(picture from @tacobell on Twitter)

Branding comes in many forms. There is self branding which builds yourself as an individual. There is also corporate branding which represents the “parent company,” the higher ups. Lastly, there is product branding which are smaller brands within a corporate brand. Not every type of brand will be a success from the start but with the help from social media platforms, things will move in the right direction.

I recently read the article, Food and beverage brands that win at social media on O’Dwyers. This article provides short stories about companies experiences with social media.¬†Gatorade, Chobani, and Taco Bell are all corporate food and beverage brands strategizing through social media to maintain their loyal and personable consumers.

Takeways:

Use Twitter:

Twitter is a form of news, an emotional outlet, and a sense of humor for some. The O’Dwyers article wrote, “about 80 percent of customer concerns and complaints are reported on that platform.” Gatorade uses Twitter every day with posting updates on their brand, funny pictures, and an outlet for customer feedback. Gatorade is known for their personal messages back to customer complaints rather than a robots response.

Be personable: 

Often times consumers shop at local stores rather than large chains due to lack of personable traits in big brands. Chobani, however goes against the stereotype of big brands. This yogurt company has been known to send personal gifts and messages to their customer base. A loyal customer of Chobani had gone through surgery and ate the product through her recovery. Chobani then sent the customer a “get well soon,” letter. In order to build a loyal customer base especially in the food industry, consumer attention is crucial. People love to feel special, so why not make it happen?

Make consumers laugh:

I was recently on twitter and an AD popped up for Taco Bell on my feed. Usually I scroll through without acknowledging ads but this one stood out to me. It was a meme of a taco with sunglasses on, that’s it. This sparked my interest in Taco Bell more than ever before. Simple yet humorous ideas catch readers attention more than an article would. Taco Bell has also been tweeting more than usual towards millennials. This brand responds to consumers tweets, making them have a smaller brand feel.

 

 

3 ways to a millennial’s stomach:

IMG_3762(photo by me)

When it comes to food, social media is a millennials best friend. If you’re a restaurant with a young audience, you’ll want to hear this.

  1. Instagram is a must.

    Restaurant culture has turned into boomerangs, portrait mode, pictures, and videos. When I go to a restaurant with my friends everyone pulls out their phone as soon as a glass of water gets set on our table. The key to eating a delicious meal is getting the most aesthetically pleasing photo before your eggs Benedict disappears and uploading it to your Instagram story for all your followers to see. (The orange yoke breaking is always a popular boomerang to snap). Luckily, Instagram has an option to add a location, that way your followers can attend the same brunch spot the next day and post it on their story as well. I recently read an article from Forbes, explaining that brands, “focus on friends,” because consumers are more inclined to attend a restaurant or show interest in a brand if their friends had a positive experience. The trend of posting everything on Instagram with the location posted gives restaurants a sort of “portfolio” of customer experiences on social media.

  2. Simplicity.

    As a millennial foodie myself, I know what attracts me to food social media accounts and my fellow peers. Bright colors, clear images, but most importantly, an abundance of white space. White space is the part of the page that is blank and untouched. Some of the most popular foodie brands I follow use white space to draw the readers in with the food being the only pop of color on the plate. Millennials in general have been known for the decrease in clutter on social media posts and lifestyle habits. One of my favorite public relations industries is Becca PR, their website is simplistic yet vibrant. Their website states, “Becca is a creative marketing agency with offices in New York and LA. We believe in the power of elegant pr – that which is largely invisible.” Their Instagram posts bring publicity to many restaurants through satisfying, bright colored photos. In my opinion, this website pr firm represents the path that many foodie social media accounts are going down and millennials love every second of it.

  3. Avocado toast. 

    One of the trendiest brunch foods is avocado toast and it is taking over the social media world. The most simple, yet satisfying dish and it is the craze on social media. According to an article in the Washington Post, the hashtag #avocadotoast has been posted on Instagram over 100,000 times. The Instagram account powered by Infatuation, @avocadotoast has more than 56,000 followers on Instagram. Memes have been made solely around avocado toast. So if you don’t already serve avocado toast at your restaurant, you may want to reconsider.

 

 

 

 

 

Join Me and explore the food world through social media!

 

Welcome!

If you are someone who scrolls through Instagram solely to find the most beautiful and satisfying restaurants, then this will be the perfect place to explore. I created this blog to share my favorite social media outlets based around food and experience. Through my interests in social media and public relations, I will be compiling my favorite restaurants, foodie blogs, and social media accounts revolving around the most aesthetically pleasing and intricate social media outlets. Join me in exploring food through simplicity!